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Why Do Shoppers Leave without Buying Anything?

You probably ask yourself this question every single day of the week. You’ve seen the numbers, and you know there’s a gaping hole in your online retail game that’s sucking all your potential revenue. What could be giving you all this grief?
It can be summed up in two words: Cart Abandonment.

Cart abandonment is the bane of all online stores. According to UK based research company Baymard Institute, 68% of online shopping carts end up getting abandoned. For every 100 customers who plan to make a purchase with you, 68 leave without buying anything. That’s a lot of lost revenue. But why does this happen?

Let’s look at the top reasons according to Statistia:

Is your website doomed to lose more and more money? Not if you take the necessary steps to prevent cart abandonment via website optimization. This guide was written specifically to help you resolve all optimization problems that lead to low conversion rates, poor sales and customers leaving your site to look for one that performs better.

Are you ready to stop losing money? If you’re all fired up, so are we! Let the Optimization begin!

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