You probably ask yourself this question every single day of the week. You’ve seen the numbers, and you know there’s a gaping hole in your online retail game that’s sucking all your potential revenue. What could be giving you all this grief?
It can be summed up in two words: Cart Abandonment.
Cart abandonment is the bane of all online stores. According to UK based research company Baymard Institute, 68% of online shopping carts end up getting abandoned. For every 100 customers who plan to make a purchase with you, 68 leave without buying anything. That’s a lot of lost revenue. But why does this happen?
Is your website doomed to lose more and more money? Not if you take the necessary steps to prevent cart abandonment via website optimization. This guide was written specifically to help you resolve all optimization problems that lead to low conversion rates, poor sales and customers leaving your site to look for one that performs better.
Are you ready to stop losing money? If you’re all fired up, so are we! Let the Optimization begin!
1- Improve Your eCommerce Page Loading Time
2- Improve Your eCommerce Website Design
3- Improve the Mobile Experience of Your eCommerce Website
4- Make Use of Trust Elements on Your eCommerce Store
5- Implement Free Shipping Options
6- Return Policy and Money Back Guarantee for eCommerce
7- Prominent Contact Information
8- Social Media Proof
9- Implement Testimonials
10- Implement Trust Seals
11- Implement Live Chat
12- Frequently Asked Questions (FAQ)
13- Remove Distractions and De-clutter
14- Detailed Product Information
15- Implement Product Videos
16- Create a Specific Offer
17- Implement Product Reviews
18- Implement A/B Testing
19- Implement a Shopping Cart Abandonment System
20- Implement a Persistent Shopping Cart
21- Implement Customer Survey
22- Seamless Checkout Process
23- Track Analytics Funnel Drop Off
24- Discount/Deals Page
25- Upsell/Cross-sell Functionality
26- Top Sellers on Home Page
27- Good Search Functionality
28- A Great About Page