An Introduction to Content Marketing

We published an article on Infopresse this morning:

The approach isn’t a new one. For a long time, marketers have understood the importance of informing and educating potential clients with a deeper level of communication than traditional advertising. With the arrival of more « recent » social platforms, the explosion of blogging, the constant evolution of search engine optimization and even thanks to the more mature mediums such as email marketing, we are witnessing a new era of content marketing

Read the article on content marketing here (Infopresse in French only)

We published an article on Infopresse this morning:

The approach isn’t a new one. For a long time, marketers have understood the importance of informing and educating potential clients with a deeper level of communication than traditional advertising. With the arrival of more « recent » social platforms, the explosion of blogging, the constant evolution of search engine optimization and even thanks to the more mature mediums such as email marketing, we are witnessing a new era of content marketing

Read the article on content marketing here (Infopresse in French only)

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