We published an article on Infopresse this morning:
The approach isn’t a new one. For a long time, marketers have understood the importance of informing and educating potential clients with a deeper level of communication than traditional advertising. With the arrival of more «recent» social platforms, the explosion of blogging, the constant evolution of search engine optimization and even thanks to the more mature mediums such as email marketing, we are witnessing a new era of content marketing
Read the article on content marketing here (Infopresse in French only)
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