Why aim to capture organic traffic?
For example, on e-commerce sites, organic traffic has a much higher conversion rate than other traffic sources (paid, social, direct), since it is made up of users who are actively searching for products. In sum, increasing your organic traffic means increasing your revenue.
The right search engine optimization agency will help you capture these high-potential users. Working with an SEO expert will help you get answers to a number of important questions:
Before we go any further – what exactly is search engine optimization, anyway?
SEO strategy uses three main optimization approaches:
What makes SEO different from paid search?
Need high-quality SEO services? You’ve come to the right place
Digital market study
The strategy we recommend will be based on the digital market study. This document will cover all the best opportunities for your business and define objectives to capitalize on each one. This strategy will be the guiding light for all of the optimization efforts that follow. Our online SEO agency will send you your game plan before giving our strategists the green light – that way, you can be the one to make the final call.
Link building consists of pointing external links towards your website to increase its reputation and trustworthiness in Google’s eyes. This is called “domain authority.” It is a pillar of strong SEO and one of the major elements that an SEO agency must optimize for its clients.
Here at our SEO agency’s Montreal office (yes, we are also a French SEO agency!), we don’t look for quantity when it comes to backlinks. We look for quality. Recently, Google updated its algorithm to value a link’s relevance over the number of links that point to a domain. With this in mind, we have spent 4 years developing relationships with the most reputable sites in Quebec and around the world.
Local SEO and Google Maps
If you do most of your business in a specific location, local SEO is a must for your company: it focuses on serving location-based search results to people who are looking for a product or service near them. Adding your company to Google Maps isn’t enough: you’ll also need to optimize your business info (hours of operation, description, category, etc). By creating a local strategy with the help of our SEO agency, you’ll put yourself in the best possible position to become a leader in your local market.
A solid online marketing strategy requires high-quality original content supported by an optimization strategy that gets your content in front of the right people on Google. From the pages of your website to blog articles and ebooks, our SEO agency’s certified experienced writers are at your service.