Combustible : part SEO agency, part search engine whisperer
On search results pages, who shows up first when potential clients search for your products and services? You, or your competitors? Each second, Google processes nearly 70,000 searches, half of which only get clicks on the top two results. One thing is for sure: a small portion of these searches are being made by potential clients looking for answers to problems you can solve. So, what’s it going to be: will you capture these revenue opportunities, or let your competitors have all the fun? This is the exact kind of challenge our online SEO agency was made to conquer.
Why aim to capture organic traffic?
For example, on e-commerce sites, organic traffic has a much higher conversion rate than other traffic sources (paid, social, direct), since it is made up of users who are actively searching for products. In sum, increasing your organic traffic means increasing your revenue.
The right search engine optimization agency will help you capture these high-potential users. Working with an SEO expert will help you get answers to a number of important questions:
Before we go any further – what exactly is search engine optimization, anyway?
SEO strategy uses three main optimization approaches:
What makes SEO different from paid search?
The difference between SEO and SEM (Search Engine Marketing) or paid search is simple. With SEO, you don’t pay Google for your ranking: the goal is to naturally move to the top of the results page. With SEM, you work with Google Ads experts to display advertisements that cost money for every click you receive.
Need high-quality SEO services? You’ve come to the right place
SEO analysis
Creating a website without an SEO expert can lead to imperfections affecting your site’s performances. Our digital marketing agency will conduct an in-depth analysis of your website, your search engine presence, and your written content. This step allows us to understand where your site currently stands, and map out the first corrective actions to launch your SEO strategy in an environment that’s primed for success.
Digital market study
SEO strategy
The strategy we recommend will be based on the digital market study. This document will cover all the best opportunities for your business and define objectives to capitalize on each one. This strategy will be the guiding light for all of the optimization efforts that follow. Our online SEO agency will send you your game plan before giving our strategists the green light – that way, you can be the one to make the final call.
Creating backlinks
Link building consists of pointing external links towards your website to increase its reputation and trustworthiness in Google’s eyes. This is called “domain authority.” It is a pillar of strong SEO and one of the major elements that an SEO agency must optimize for its clients.
Here at our SEO agency’s Montreal office (yes, we are also a French SEO agency!), we don’t look for quantity when it comes to backlinks. We look for quality. Recently, Google updated its algorithm to value a link’s relevance over the number of links that point to a domain. With this in mind, we have spent 4 years developing relationships with the most reputable sites in Quebec and around the world.
Local SEO and Google Maps
If you do most of your business in a specific location, local SEO is a must for your company: it focuses on serving location-based search results to people who are looking for a product or service near them. Adding your company to Google Maps isn’t enough: you’ll also need to optimize your business info (hours of operation, description, category, etc). By creating a local strategy with the help of our SEO agency, you’ll put yourself in the best possible position to become a leader in your local market.
Content writing
A solid online marketing strategy requires high-quality original content supported by an optimization strategy that gets your content in front of the right people on Google. From the pages of your website to blog articles and ebooks, our SEO agency’s certified experienced writers are at your service.
SEO training in Montreal
If you want to learn the necessary skills to manage your SEO all on your own, our agency can refer you to the best SEO trainers in Montreal. These sessions will teach you everything you need to know about how search engines work and which best practices to adopt. Helping you become an independent expert is just one of the many things we can offer as your online growth expert.
