Search Engine Optimization (SEO) in Montreal
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More than 200 entrepreneurs partner with Combustible to increase their revenue
Combustible will have you say things like:
Our collaboration with Combustible was a success in the first few months. The team is dynamic and responsive to our needs. With them, we were able to reach our sales targets!
Excellent return on investment and impeccable customer service. They know how to explain complex concepts in simple terms.
Combustible is a great, professional and very dynamic team! We are proud to work with them and we strongly recommend them.
Very attentive to the needs of their customers and they’re able to adapt quickly. Very good service.
We have been using Combustible for 2 years now and we have greatly improved our web positioning and social presences.
3 good reasons to let us help you get better at search engine optimization
1- ADDITIONAL REVENUES
Our clients generally realize a return on investment within 3 to 6 months after they partnered with us.
2- MORE VISITORS TO YOUR SITE
We optimize your site according to the best keywords for your industry to considerably increase your website traffic.
3- LOW INVESTMENT
Our approach is designed for small businesses, so it is essential to be able to offer you an affordable service adapted to your reality.
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Always on the first page of Google
EXTERNAL LINKS CAMPAIGN
External links are the biggest factor that influences the positioning of a site on search engines. This is our specialty!
STRONG KEYWORD ANALYSISCLÉS
Any search begins with one or more keywords and a thorough analysis of the search volume, potential and competitive keywords.
TOTAL GOOGLE COMPLIANCE
A Google penalty can come quickly, which is why we don’t do any “Blackhat SEO” techniques. We fully adhere to and follow Google’s latest guidelines (mobile site, ultra fast loading speed, quality content, etc)
Here’s what your business will look like in Google’s search results
We have experience in most industries (Finance, Health, Ecommerce, Law, Retail, Hotel and Catering, B2B and B2C)
– Dr Manuel Bautista
– Benoit Dumais
How much does Search Engine Optimization (SEO) cost?
There are several factors that influence the overall investment, but to give you an idea:
Monthly performance report
Quarterly call with a growth expert
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link building campaign
Monthly call with a growth consultant
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Quarterly strategic planning
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Why is SEO so important to your success?
Having a website is a start, but if you don’t have any visitors it won’t do anything good for your business. This is where SEO makes sense.
The first reason to embark on a real SEO strategy is to earn qualified traffic. Indeed, natural traffic is often more relevant and convert better than paid traffic.
The second advantage of SEO is that it is a long term investment, which will ensure you a number of free monthly visits. Ultimately, the dream of any company is to have sufficient organic traffic to ensure its profitability (without having to relay on paid traffic).
Finally, studies show that 90% of purchases start with an Internet search, most often a search on Google (about 87% of searches in Canada). It is therefore essential for you to be present at any given time!
1- SEO Analysis and Optimization (On-Page SEO)
We start setting up a successful SEO strategy for your business by conducting a thorough analysis of more than 30 criteria that influence your position in search results.
We also carry out an in-depth analysis of the most profitable keywords for your company. We analyze your sector, geographical area and the strategies implemented by your main competitors.
Then we move on to the technical optimization of your site (optimization of your site without affecting the visual aspect.). This step makes it possible to make good impression with the Google indexing robots (Loading speed, meta tags, title h1 ….).
2- Link building creation
Once your keywords are defined and your site optimized, it’s time to give your site a boost to rank higher than your competitors through Link building!
To do this, we will implement a strategy to acquire external links (inbound links or backlinks). Backlinks and domain authority are still the most important positioning criterion for Google.
At Combustible, we do not rely on the quantity of links but on their quality. Indeed, recently Google has evolved its algorithm to give more weight to a true quality link, a good domain authority, rather than 10 irrelevant links. With this in mind, we have been developing our relationships with influencers in Quebec and elsewhere for the last 5 years to always provide you with the best link building service and increase your number of clients.
Don’t let your competitors get more customers than you!
You will receive your results on a monthly basis, our success is dependant of yours!
We will provide you with a simple monthly dashboard to show you the increase in visits and your return on investment. You will also receive a report on your keyword positions on Google. Transparency is our top priority.
3- Local SEO and Google Maps
If the majority of your business and operations are carried out in a specific geographical area, local SEO is essential for you!
Local SEO brings a result to people seeking a product or service located close to their location, such as a hotel, restaurant, accountant or dental clinic.
To do this Google uses Google Maps and Google My Business.
Adding your business to Google Maps is not enough; you also need to optimize your listing (Hours of operation, description, category, customer reviews ..).
A powerful local SEO strategy can make you the leader in your territory. Google only displays the first 3 results of Google Maps for local searches, so to increase your number of customers it is essential to do everything to be in the top 3.
4- Content Creation and Inbound marketing
A good web marketing strategy requires unique content. Whether it’s the text on your website pages, blog posts or ebooks, Combustible can meet your needs and support you in your complete and successful inbound marketing strategy.
The goal of a content strategy is to improve your positioning on your main keywords, but also to enlarge your target by targeting new keywords (long tail keywords).
A blog is a very important part of your web marketing and SEO strategy, let us help you.
5- Measure Your Return on Investment
Our success depends on your success, which is why we are transparent with all our clients. You will receive a monthly SEO performance review (Evolution of your keyword positioning, number of visits, bounce rate, number of leads, return on investment …).
The #1 SEO Agency in Montreal
Unlike other web marketing agencies where SEO and Adwords are managed by the same people, at Combustible we have a lot of experts in every fields!
Aina, Jean and Mam are our 3 experts in SEO, Content Marketing and Inbound Marketing. Their mission is to increase your income over the long term through organic SEO.
Frequently Asked Questions About SEO
First, consider your level of competition. The more companies that want to position themselves for a keyword, the more difficult it will be to position themselves.
Then you have to consider your market. As a rule of thumb, it is easier to position yourself for a small city (or neighbourhood) than for a large city (it is easier to position yourself for “Plateau Mont-Royal dentist” than “Montreal dentist”).
Once we have determined the level of competition for your keywords and your market, we can give you a realistic estimate. For a local business, it usually varies between $250 and $2,000 per month.
There are 3 main steps to improve the positioning of a site: Content, HTML structure and domain authority.
Content is the basic of SEO because to position itself for a particular keyword, you must have it somewhere on the page. A good copywriter will be responsive to offer relevant content to visitors while making sure to have the right keywords for the search engines.
The HTML structure:
The HTML (or code) in which the site is built is essential to analyze to ensure that search engines can “scan” and index content. We always make sure that there is no blocking element for the engines.
The authority of the domain
By far the most important variable, domain authority is the relative weight of a website (in fact, the domain name) in the eyes of an engine like Google. In other words, each website is not equal and the engines give more importance to the most relevant ones.
Most importantly, the variable that most influences the domain authority is the number and quality of links from other websites pointing to your domain name. The more sites that link to you, the stronger will be your authority in the eyes of search engines.
Obtaining links is not easy, but it is precisely the specialty of Combustible.
However, in Fuel, on average, the first results of referencing appear after 4 to 6 months.
However, you should always keep in mind that positioning on Google is not the only performance indicator. Your position tracking is performed on a number of keywords but much of your traffic does not come from these keywords but from so-called long-tail keywords. So you have to follow more closely the evolution of the number of visitors and the evolution of your conversion rates, which they are equally important.
However, a good Link Building strategy, to be effective, requires “good quality” links. The idea is not to create 10,000 inbound links from “small sites” but rather to generate a few but very good quality links from sites with a strong domain authority.
Obtaining quality links requires time (choice of keywords, content creation, building a relationship with influencers, publication, follow-up …). The important thing is to have diverse links from different sites and different types of content.
To verify that you are on Google Maps go to Google Maps: https://maps.google.ca/ and enter your company name.
If your business does not appear on Google Maps there may be 3 reasons:
- You have not registered your business on Google My Business.
- You entered it but at the wrong address.
- You did not confirm your address with the confirmation code received by mail.
If you are registered, check your information, industry, schedules … to avoid any errors and give a positive signal to Google “Your business really exists”. It is very important to have the same information on all the various directories (Tripadvisor, Yelp, etc.).