
Optimizing the conversion funnel of an e-commerce website
When you have an e-commerce site, you’re trying to maximize your sales. To increase your revenue, it’s important to optimize your conversion funnel. A conversion

The features of a B2B web marketing strategy
B2B marketing – or marketing aimed at professionals – is totally different from B2C marketing, which is aimed at individuals. If this is true for

Establishing a marketing budget according to your growth objectives
Setting a marketing budget is a task that can become particularly arduous for a small business. We always tend to determine the marketing budget based

10 essential elements of good responsive web design for SMEs
The advantages of a responsive site are numerous. The screens used by internet users, whether fixed or mobile, are extremely varied and change quite regularly;

How to create personas for your web marketing strategy
The creation of marketing personas fits well within the context of a relationship marketing strategy, especially when the goal is to create an effective and

Creating a profitable AdWords strategy on a small budget
Everyone knows that an AdWords SEO strategy can provide real leverage for a company with an online presence. But considering the competition from big corporations

8 tips that Google will like during your web content creation
Many people ask themselves what they can do to drive their content up to the first few places in Google’s search results. That’s no easy

10 things to check before you hit the “publish” button !
Regularly creating content original to your company’s blog is a great habit to adopt as part of your web marketing strategy. The content provides visibility and

How to calculate your customer lifetime value ?
…. And why is it important to do better than your competitors. Several Web marketing blogs have already looked into this topic and have provided

How neuromarketing can help you create better targeted content ?
Have you ever wondered what is really happening in a client’s brain when he chooses a product or service? If you had the opportunity to

6 steps to a successful web marketing strategy for small businesses
Many SMBs start out on the Internet without having a well-defined marketing strategy and sometimes bad levers operate at the wrong time… this can result

Improve Your Google Analytics Skills With These 5 Hacks
Google Analytics is a fantastic tool and is by far the most popular one to analyze web performances. But the tool itself is not sufficient

8 Key Elements Your Website Needs to Achieve Higher Search Engine Rankings
Introduction In this article, we discuss 8 key elements that your website needs in order to achieve higher rankings in search engines. It’s assumed that

Call To Actions – What Are They and Why You MUST Use Them on Your Website
Firstly, let’s consider what a website call to action or CTA is. A CTA may be as simple as a business telephone number or as